It’s easy to think that just because you go on an online store, that they are selling you the stuff that you are buying. They advertise a brand or they advertise a particular product that’s supposed to have a certain effect, and you just buy it hook, line, and sinker.
It’s easy to get caught up in all of this because well-run and managed online stores don’t just put a product in your face. They don’t just post a nice looking, professionally photographed picture online. They don’t just get people to talk about their product. Instead, they give you a complete experience where you start knowing about the different problems being solved by the category of product they sell.
You get intrigued, you look for more information, and it seems that the more you come across this educational type of information, the more you’re likely to believe in the brand. And before you know it, you trust the brand so completely that you can’t help but place an order.
This is how the online marketing game should be played. There are of course a lot of marketers out there that are not completely skilled when it comes to this kind of thing, and that’s why their ads, as well as their marketing campaigns, are all too forgettable, easy to override, overlook, and eventually defeat.
The problem is if you fall into the hands somebody who knows what they’re doing. They can sell skin-care products online, and make all sorts of claims. How do you know if their product is legit? How do you know if you’re dealing with a straight shooter?
Please understand that just because somebody online says they are some sort of millionaire, doesn’t necessarily mean that they are. In fact, given how things play out on the internet, it’s not uncommon for most people who talk a good game about their products, services, or themselves, to completely lie or engage in some level of inaccuracy, or misrepresentation.
This goes with the territory. It is no surprise that a lot of people just prefer brands. So how do you make sure that the skin-care products you buy online are completely legit and genuine? Here are some basic tips.
Go with brands
When you buy a branded skin care product online, you have at least the benefit of comparison shopping. If you buy a well-known skin blackhead remover brand from a supplier who is not all well-known, you can at least cross reference the price, as well as the characteristics of the branded item they are selling.
You can use the material being mentioned about that particular branded product on other websites to somehow keep your supplier honest. Also, when they are selling branded skin-care products, it’s going to be harder for them to hide their tracks.
What I mean by this is that if you come across an unbranded product, and people complain about it, it’s very easy for the provider to hide their tracks because there are less reviews out there. When you buy a branded product, on the other hand, there are so many reviews that you can come up with some sort of general quality standard to expect.
And if the merchant that you go with can’t step up to that level of service, as well as product quality, you would know. You would see that this product is so different from the other products that carry the same brand, that there’s a high chance that it’s probably not genuine.
Do you see how that works? It’s all about comparison. But the problem is, if you go with an unbranded product, it’s very easy for unscrupulous marketers to basically sway the online conversation about a relatively obscure product their way.
It’s harder to this with a well-known brand because there are many different sources of reviews. There are many different review platforms frequented by genuine buyers. While everything is possible, it probably would cost a tremendous amount of time, effort, and energy for an unscrupulous seller to try to sway, influence, or even gain a particular brand’s online presence.
Look for reviews of your seller
Another great way to see if the seller of the skin-care product you’re thinking of buying can be trusted, is to look at their reviews. If you notice that most of the reviews are positive, then you might be onto something. Please understand that there is no such thing as a merchant who has a 100% satisfaction rating; that’s just not gonna happen.
Why? People are fickle. There are so many different people out there that it really would be foolish to assume that somehow, some way, you could manage to please them all. Also, please understand that if the vast majority of the reviews, of the particular merchant you’re thinking of doing business with are positive, then this speaks a lot. Because let’s face it, bad news travels much faster than good news.
When was the last time you bought a product, and you were happy with it? Chances are you didn’t go online to write a review. Chances are, if you’re like most people, you will only go online if your expectations were completely blown away. It’s as if you were just astounded as to the amazing quality of the product that you bought and the service provided to you.
Usually, that’s a few and far between, and that’s why the vast majority of the reviews that you see online tend to be on the negative. That’s when people have a problem. That’s when people are upset. That’s when people thought that they were taken for a ride.
If you notice that the vast majority of the reviews that you read, about the particular merchant you’re considering of buying skin-care products from, are generally positive, that’s a good sign. It is not this positive because there have been cases of sellers “padding” or gaming their reviews.
In other words, they paid a lot of people from all over the world to post positive reviews. But with everything else being equal, the fact that the general tendency of all the reviews regarding your prospective seller are positive, is a good sign. It’s a green light for you to go to the next step.
Look for guarantees
If you notice that the online seller really goes out of its way to set your mind at ease, this is a good sign. If things go south, or if something gets knocked loose, or something just doesn’t go right, you at least have something to fall on.
Best of all, they themselves gave you that option. You don’t have to get it out of them. You don’t have to threaten them. You don’t have to go out of your way. They themselves already volunteered some sort of resolution for possible problematic transactions. Usually, this takes the form of a no-questions asked money-back guarantee.
Look for these basic assurances. If the seller whom you’re thinking of buying skin-care products from have these assurances, then you should go on ahead with the transaction.